I partner with brands to define how they position themselves, how they are perceived, and how they evolve.

My work spans brand strategy, creative direction, and special projects across fashion and luxury. This includes developing an artist collaboration and cultural activation for Jimmy Choo; leading campaign direction for brands such as Cartier, APOA, and Tanagra; delivering trend research and strategic presentations for The Giving Movement; and leading a brand refresh for The Luxury Closet. As a trained facilitator, I lead team trainings and workshops. Earlier in my career, I co-founded a contemporary sportswear brand.

Across these roles, my focus has been on shaping positioning, developing ideas, and translating them into execution.