I work across brand advisory, creative strategy, and coaching, helping shape ideas, identities, and the direction they take.

My work is driven by a curiosity for how ideas evolve, how brands build meaning, and how individuals navigate growth and change. Over the past 15+ years, I’ve worked across fashion and luxury—consulting for brands, developing campaigns, and mentoring creatives. Projects have included an artist collaboration and activation for Jimmy Choo, campaigns for Cartier and Chalhoub, a brand refresh for The Luxury Closet, and go-to-market strategies for regional brands. Alongside my consulting work, I teach at Istituto Marangoni and lead workshops and training for teams and organizations. I am also a trained facilitator and Co-Active coach, supporting individuals in building self-trust, finding their voice, and moving forward with clarity and fulfillment.

Whether shaping a brand, developing a concept, or navigating a moment of transition, my approach moves between structure and instinct, with a focus on both the thinking behind the work and how it ultimately takes form.