I partner with brands and individuals to unlock potential by combining brand advisory, creative strategy, and coaching to bring ideas and identities to life.

My work is driven by curiosity and a commitment to meaningful results. I explore how ideas evolve, how brands shape perception, and how people embrace growth and change. With over 17 years of experience, I have advised leading brands, led high-impact campaigns, and mentored creative talent. Project highlights include delivering an artist collaboration and cultural activation for Jimmy Choo, shaping campaign narratives for Cartier and Chalhoub, leading a full brand refresh for The Luxury Closet, and developing go-to-market strategies for regional brands. In addition to consulting, I teach at Istituto Marangoni and deliver workshops and training sessions for teams and organizations. As a trained facilitator and Co-Active coach, I help individuals build self-trust, amplify their voice, and move forward with clarity and purpose.

Whether guiding brand transformation, developing new concepts, or supporting personal growth, I balance strategy with intuition and remain focused on turning ideas into impact.