I partner with brands and individuals to unlock new potential by combining brand advisory, creative strategy, and coaching to bring ideas and identities to life.

My work is driven by curiosity and a commitment to meaningful outcomes. I explore how ideas evolve, how brands shape perception, and how people embrace growth and change. With over 17 years of experience, I have advised leading brands, led high-impact campaigns, and mentored creative talent. Project highlights include delivering an artist collaboration and cultural activation for Jimmy Choo, shaping campaign narratives for Cartier and Chalhoub, leading a full brand refresh for The Luxury Closet, and developing go-to-market strategies for regional brands. In addition to consulting, I teach at Istituto Marangoni and deliver workshops and training sessions for teams and organizations. As a trained facilitator and Co-Active coach, I help individuals build self-trust, amplify their voice, and move forward with clarity and purpose.

Whether guiding brand transformation, developing new concepts, or supporting personal growth, I balance strategy with intuition and remain focused on turning ideas into impact.